Our world is undergoing major changes, driven by massive megatrends. Urgent actions are needed, especially when it comes to protecting the climate. To meet these challenges, we need to develop new technologies – and implement these innovations in the real world. The sooner, the better.
Yet, achieving innovation and transformation at record speed is not possible with traditional methods in the real world. To arrive at better solutions faster, we must cheat time by leveraging digitalization. This is one of the big promises of the industrial metaverse: a digital world where we can test and develop new ideas easier and faster than ever with the help of artificial intelligence (AI) and digital twins. Then, we can implement them in the real world.
The next step into the industrial metaverse
On this way into the future, together with NVIDIA we are now making a significant step forward. “We are bringing the digital and real worlds even closer together”, said Roland Busch, President and CEO of Siemens, at NVIDIA’s GTC conference.
In the next phase of our collaboration with NVIDIA, the company will release a new product later this year — powered by NVIDIA Omniverse Cloud APIs — for Teamcenter® X, our industry-leading cloud-based product lifecycle management (PLM) software, part of the Siemens Xcelerator platform.
The new software will provide engineering teams around the whole world with the ability to create ultra-intuitive, photorealistic, real-time, and physics-based digital twins.
These digital twins will combine the precision of our industry software with the power of generative AI and real-time physically based rendering delivered via on NVIDIA Omniverse Cloud. Engineering data can thus be visualized as it would appear in the real world. And tasks that used to take days can be completed in just a few hours.
With this next-generation software, it will be possible to involve people early on who may not be engineers but can contribute valuable expertise, for instance, when it comes to workplace safety or specific workflows and processes. And customers, decision-makers, or marketing experts can gain and share early insights into the real-world appearance of the product. In short: simulations will not only become better and more realistic, but most importantly, errors will be avoided, better decisions will be made faster, and processes will be significantly accelerated.
“Experience products like you would in the real world”
“We will revolutionize how products and experiences are designed, manufactured and serviced. On the path to the industrial metaverse, this next generation of industrial software enables customers to experience products as they would in the real world: in context, in stunning realism and – in the future – interact with them through natural language input,” says Roland Busch. “In collaboration with NVIDIA, we will bring accelerated computing, generative AI, and Omniverse integration across the Siemens Xcelerator portfolio.”
Jensen Huang, founder and CEO of NVIDIA, also recognizes the tremendous potential in this technology – and in the strengthened partnership between the two companies. “Omniverse and generative AI are driving massive transformation for industrial enterprises,” he emphasizes. “Siemens is bringing NVIDIA platforms to their customers and opening new opportunities for industry leaders to build the next wave of AI-enabled digital twins at every scale.”
HD Hyundai: Next generation digital twin in action
The potential of this solution is demonstrated by Siemens and NVIDIA in their collaboration with HD Hyundai. The company is a global market leader in sustainable ship manufacturing. The company has been developing ammonia- and hydrogen-powered ships, a complex process requiring oversight of ships that can contain over seven million discrete parts. Using the new, AI-powered, photorealistic digital twins HD Hyundai is now able to unify and visualize these massive engineering datasets interactively.
“We have long trusted Siemens Teamcenter for product lifecycle management”, says Taejin Lee, Chief Information Officer & Chief Digital Officer, HD Hyundai. „Based on this trust and through this new collaboration, we will be able to visualize and interact with the digital twin of ships while utilizing generative AI to create objects and HDR backgrounds for better understanding of projects in context. This will be beneficial in many ways, as it will reduce errors, improve customer experience, and also save time and cost.”
As a result, new, sustainable ships can be brought to the market faster and at lower costs. And even more, this solution accelerates the transformation of maritime shipping and the decarbonization of global trade in general. This shows, how taking the next steps into the industrial metaverse helps companies speed up change and progress – and will help us to master the future together.